Case Studies

UNITED NATIONS AGENCIES

Global Campaign Against Ageism

Challenge

Ageism affects people of every generation, yet often goes unnoticed because it is embedded in everyday language, attitudes and behaviour.

Creative Response

We developed a bold awareness campaign that revealed how age can become part of the labels society places on people. By isolating the word AGE within negative descriptors and pairing them with honest monochrome portraits, the campaign encouraged audiences to rethink unconscious bias and join the movement for change.

DISCOURAGED ageism campaign poster
DISENGAGED ageism campaign poster
RAVAGED ageism campaign poster
Blue scribbled eye campaign graphic
Yellow tape campaign graphic

Pan American Health Organization (PAHO)

Alcohol Harm Awareness

Challenge

Alcohol-related harm is one of the leading preventable public health issues across the Americas, yet public awareness often focuses on personal choice rather than the wider social, commercial and policy factors that influence drinking behaviours.

Creative Response

We developed a multilingual social media campaign that translated complex public health messaging into accessible, shareable content. Through a series of striking animations, static posts and tactical content, the campaign highlighted the health, social and economic impact of alcohol while encouraging both individuals and policymakers to support healthier choices and evidence-based interventions.

PAHO billboard — I promise it'll never happen again

WWF – COP15

COP15 Biodiversity Awareness Campaign Projection Mapping

Challenge

To coincide with the UN Biodiversity Conference (COP15) in Montreal, WWF commissioned a campaign designed to place environmental accountability at the centre of the global conversation. Through large-scale building projections and a suite of supporting social assets, the campaign transformed the city’s architecture into a powerful canvas for advocacy.

Creative Response

Anchored by the message “All Eyes Are On Them” the creative encouraged world leaders to recognise the significance of the decisions being made while inviting audiences around the world to add their voices through #COP15. The result was a bold public activation that combined striking visuals with digital amplification to maximise reach and engagement.

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